“Help! I wear very little makeup and I don’t know where to start”

26th Jun 2017

There are lots of women who would like to wear more make up but just don’t have the confidence to try or to try a new look.

Georgina Grace, app co-founder, and the person who provided the tutorials and tips for our virtual make-up artist Gracie, is familiar with these feelings. “As a make-up artist, I love people to look and feel their best for any occasion and I’m amazed at how many people don’t have the confidence to wear make-up. I know that well applied make-up can really make a difference to how people feel”

“We developed the Wow How app to make it easy for people to try new styles and guide them through an easy step-by-step process of applying make-up to suit their facial features.

“The Wow How app is designed so that you access easy to follow instructions for each stage of make application with a repeat button, to refresh anytime.

“You also have the option to skip stages should you wish to select a makeup stage you are particularly interested in and keen to learn more about”

The app has a “Look Book” which enables you to return to your chosen look any time and allows you to practise as many times as you like by repeating the steps.

Gracie’s help and support is always on hand to advise with the addition of many makeup tips and gems.


Top tips to start wearing make up

Start with a natural look, choosing shades you feel comfortable with.

Give yourself plenty of time to practice

Practise in a well-lit location, ideally in natural light as you don’t want to go out and find you haven’t blended your foundation in correctly!

For real beginners who have never worn makeup, tinted moisturiser, mascara and lip balm can still make a huge difference to how you feel and look

Have fun! Experiment with a friend, as it’s always more enjoyable with someone else

Let Gracie and the Wow How app guide you through the application process

One of the key reasons we developed the Wow How app was to advise women how to apply makeup to enhance their own natural beauty based on their facial features. Equally, if you have never worn makeup and just don’t know where to start then Wow How is the app for you!

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