The idea for the Wow How app came from a conversation between Gaynor – an experienced business woman and a make-up artist who was looking for ideas of how to grow and develop her make-up business.
Looking at the issues many women face of not knowing what make-up suits their face shape, being afraid to try new styles, or simply not having the confidence to use make-up at all, the idea for Wow How was born.
The app shows you how make-up will look on your face and teaches you how to apply it to make the best of your features. We provide make-up tutorials, not ones based on glamorous famous people’s features, but your own skin tone and facial features, so that you can have the confidence the look you choose will suit you. There’s hundreds of Youtube videos demonstrating make-up techniques, but none that are completely personalised to you.
We’ve spent a long time developing the Wow How app to make it as good as we can. We recognised that it was really important to help people to identify their own face shape. Using the latest technology you can match up your features to eyebrow, nose, eye and face shapes in the app. This creates a 3D mannequin version of you.
Once you’ve got your mannequin you can go through our look books and see how different make-up styles will look on your features. All of this is free in the app.
If you want some help and precise instructions on how to apply your chosen look you can purchase tutorials. The cost is minimal (particularly compared to using a make-up artist, or how much you might spend if you have a make-over in a deparment store and feel compelled to buy various products afterwards). Best of all Gracie, our virtual make-up assistant is available 24/7 wherever you are and we have a split screen function that allows you to copy Gracie’s technique, it’s so easy!
The Wow How app is developed by women for women, to give you confidence.
So for special occasions, nights out, or your working day, why not download the app, create your mannequin and try a new look today.
Note – currently the Wow How app is only available for iPhones, iPads and iPods, an Android version is being developed.