WOW HOW is packed full of both fun and fantastically useful features. The app is a learning tool that provides you with a new and exciting experience with make-up and shows you how to tailor your techniques to make the most of your individual features.

200 colour combinations

WOW HOW gives you access to a world of opportunities when it comes to creating a new look and has colour combinations to suit every face and every occasion. Our looks fall into four broad categories that can all be browsed individually. Our four categories are:

  • Natural – for that beautiful every day look
  • Evening/smoky – for a more dramatic look
  • Bridal – inspiration for the most special of days
  • Contouring – to define and highlight your facial features

Once you’ve created your mannequin (see details below), our clever technology gives you access to only the looks we know will suit your features so you can be sure you’re learning something that will work for you.

Easy to follow instructions

WOW HOW breaks down each make-up look into 19 simple, easy to follow steps that even the most inexperienced user can master. WOW HOW also features unique split screen technology which allows you to view both your own face and your mannequin at the same time so you can ensure your technique is spot on.

Your own virtual MUA, Gracie

WOW HOW provides you with your very own virtual MUA to guide you through the makeover process, providing handy hints and tips, called Gracie’s Gems, along the way. Gracie is available 24/7 so you’re never without the help you need to create your perfect look

Create your own 3D mannequin

View your chosen look on a 3D mannequin built to mirror your own facial features and skin type so you can see exactly how to apply each item of make-up to best effect

Helpful tips and advice

Get helpful hints, tips and advice on how to perfect your look, get the most out of your make-up and learn what works best for you and the look you want to achieve

Buy the products you use

WOW HOW isn’t about selling but it does allows its users to purchase those essential products. It’s so easy too. Simply create your shopping wish-list as you go, select your budget, browse products from all the leading beauty brands and buy from stores you trust.

Connect with us

Connect with us for tips, trends and competitions.
We’d love to see your looks, share using #WOWHOWapp

© 2017 Virtual Beautician Ltd. All rights reserved. Patent pending reference number GB1620819.1
WOW HOW is a trading name of Virtual Beautician Ltd.
Registered office: 85 Hampton Road, Knowle, Solihull. West Midlands B93 0NU. Registered in England and Wales. Company Number 09882207

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