Created by makeup experts for you, this must have on-the-go and home essential is a new and innovative way to learn makeup application.


We’re revolutionising the way women learn to apply make-up!

Empowering beauty enthusiasts (whether novice or expert) to move away from your tried and tested looks, the app allows you to try new colours and techniques in the comfort and privacy of your own home.

Wow How is enhanced with useful tips within the tutorials, as well as everyday basic makeup understanding; it’s everything you’ve ever wanted to know about your beauty regime in your pocket, from the professionals themselves.


Our virtual makeup-artist guides you through easy to follow step-by-step stages, both visually and verbally, on the best techniques to create your chosen look. No need to be intimidated by or to find the time to visit a beauty counter, when you can get an enhanced experience and infinite support  from Wow How 24/7 in your own home.

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Discover Our Unique Features

A personal experience, based on specific skin tone and facial features, ensures everything you learn is applicable and relevant. So much better than a YouTube tutorial, Wow How delivers tones and techniques that have been perfectly matched.

With 16 day, 28 evening and 18 special occasion looks to choose from (as well as endless combinations of colouring and facial features,) there are hundreds of different combinations to choose from.

Watch and apply simultaneously with our unique split screen technology, allowing you to follow along and try without having to look away from the screen. This patent-pending technology is available nowhere else.

Completely responsive, our avatar allows you to review their make up positioning as you go and take a closer look whenever you need. Our unique ‘Tilt and Turn’ function enables you to twist, turn and zoom in on areas to ensure you get to grips with the techniques being used.

On demand 24/7, you can learn at your own pace – continuing to refresh and refine your technique whenever you have the time to do so. Because our app is in your pocket, it’s as easy to follow along at home as it is in the office bathroom or during a weekend away.

Completely private, we don’t capture any personal data or images – so users can be safe in the knowledge that what they create is for their eyes only.

  • 200 colour combinations

    WOW HOW gives you access to a world of opportunities when it comes to creating a new look and has colour combinations to suit every face and every occasion.

  • Easy to follow instructions

    WOW HOW breaks down each make-up look into simple, easy to follow steps that even the most inexperienced user can master

  • Your own virtual MUA, Gracie

    WOW HOW provides you with your very own virtual MUA to guide you through the makeover process, providing handy hints and tips along the way

  • Create your own 3D mannequin

    View your chosen look on a 3D mannequin built to mirror your own facial features and skin type so you can see exactly how to apply each item of make-up to best effect

  • Helpful tips and advice

    Get helpful hints, tips and advice on how to perfect your look, get the most out of your make-up and learn what works best for you and the look you want to achieve

  • Buy the products you use

    Create your shopping wish-list as you go, select your budget, browse products from all the leading beauty brands and buy from stores you trust

So easy to use

Our technology might be complex, but the end result is so simple to set up and use – even the most inexperienced of make-up user can feel empowered to try something different.

Look & feel great

WOW HOW helps you to experiment with new colours and techniques, building the confidence to really push boundaries when it comes to creating your unique look. We help you to make the most of your features and feel fabulous every day.

Contact Us

For all the latest news and updates from WOW HOW send us your details and we’ll let you know about competitions, new looks and the latest make up trends. Alternatively, if you have any questions or feedback on WOW HOW, we’d love to hear from you.

Telephone: +44 1564 200186 or +44 7788281378

85 Hampton Road,
Knowle, Solihull,
West Midlands,
B93 0NU
United Kingdom

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© 2017-2018 WOW HOW Ltd. All rights reserved. Patent pending reference number GB1620819.1
Registered office: 85 Hampton Road, Knowle, Solihull. West Midlands B93 0NU. Registered in England and Wales. Company Number 09882207

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