17th Aug 2018
The majority of us have tonnes of apps clogging up our home screens, but how many of them actually add value to your day? Few of the apps available actually offer a benefit you can enjoy time and time again, instead giving an immediate fix or being forgotten about altogether. With Wow How you can be confident that it’s a tool that keeps bringing you joy and knowledge for the weeks, months and even years to come. The Wow How personal experience, based on specific skin tone and facial features, ensures everything you learn is applicable and relevant – and so much better than static a YouTube tutorial. With 16 day, 28 evening and 18 special occasion looks to choose from (as well as endless combinations of colouring and facial features,) there are hundreds of different combinations to get your creative juices flowing. But the Wow How capabilities offer so much more than that; here are five of my favourite ways they can enhance your beauty experience, giving you the confidence and enjoyment you need to fall back in love with beauty again.
TRY NEW THINGS
Ever wished you could create a smokey eye look, test out a red lip or get your contour on, but didn’t have the foggiest where to start? Wow How gives you the knowledge to try new things and push boundaries from the comfort of your home – injecting a bit of experimentation back into makeup. Find the colours that work for your skin tone, experiment with shades you never would’ve considered and see how everything looks before you lift a brush.
DISCOVER NEW PRODUCTS
We’re creatures of habit and have a tendency to keep reaching for the same things, creating the same looks and relying on the same products for years on end; through Wow How we aim to introduce you to different products and show you how to use them, so you never have to waste money on makeup again. Learn how to use a primer, apply your blusher correctly, line your lips and even create the perfect cheekbones with the right products.
FIND OUT WHERE YOU’VE BEEN GOING WRONG
If you’ve not quite been able to master applying false lashes or wonder why your makeup slips come midday, walking through our step-by-step tutorials will help you identify where you’re going wrong. It could be as simple as skipping a setting spray or not trimming the lashes down properly, but with Wow How the answers to the questions you never knew you had are right at your fingertips.
PERFECT YOUR SKILLS
Practice really does make perfect, but in store you only have one chance to pick up key skills; with our app there are infinite opportunities to perfect your skills and ensure your look is the best it can be, especially as you can save your faves to your very own bespoke look book and refer back to it whenever you fancy.
GET YOUR FRIENDS FEEDBACK
Not sure if you can pull off a green eyeshadow or whether an orange lip is for you? Share the preview with your closest friends to see what they think, or post the finished look to your social media pages; sometimes you just need the reassurance of the ones you trust.
So what are you waiting for? Download Wow How in the app store today and revolutionise your relationship with beauty.
By Wow How Brand Custodian, Hayley Hall.
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