26th Jul 2022

For many of us, the lockdown has been a time where we have been able to go makeup-free. There has seemed little point to doing a full face of glam just to sit on our sofa and it has been a time for us really to let our skin breathe. As things start to return back to normal, however, a more natural makeup look is something many people are looking for. A product we have been loving here at WowHow is the IT Cosmetics Your Skin But Better CC Cream.


CC creams contain pigments that are able to help colour correct the skin. They neutralise any unwanted tones on the surface of the skin and use colours such as green, orange and lavender within the formula to counteract this. CC creams are great to target hyperpigmentation, acne scarring, dark circles and redness. These multi-tasking products are a real winner for a natural makeup look, so this beauty review gives you a break-down of one of the best on the market.


The IT Cosmetics CC cream claims to be the #1 best-selling foundation in the US and after using it these past few weeks, it is easy to see why. With twelve versatile shades, you are bound to find the perfect match, something often not so easy to find in its market competitors. The CC cream delivers an absolutely flawless finish without appearing too thick and heavy, allowing the skins natural features such as freckles to peek through. The product is easily bendable with both brushes and a sponge, giving a skin-like and radiant finish.


This product is what is known in the industry as a “hybrid” due to its makeup and skincare properties and benefits. The skincare features found within the formula only enhance this instant complexion perfecter, infused with collagen, hyaluronic acid and vitamin C. These products all have brightening, hydrating and anti-ageing benefits found without them and are incredibly popular in the beauty industry right now. It is therefore not surprising that after a light application, the skin looks dewy and fresh. The CC cream also claims to be anti-ageing and this can be seen clearly in the reduced appearance of wrinkles after application, whilst not sitting in fine lines providing a youthful finish.


Finally, the SPF 50 in this product really does take it to the next level. SPF is an essential component of anyone’s skincare routine, yet is so often overlooked and therefore having such a high factor within the product is really going to help protect the skin against sun-damage and ageing. When taking pictures in the CC cream there is no “flash-back” or any white finish, which is often found in many other similar products with an SPF on the market. This, therefore, provides a full sun-block for the skin, in a light-weight and non-greasy formula.


If this review hasn’t quite sold it yet, the liquid formula of this CC cream really does last all day without budging. This product can even be worn without a primer or setting spray and it still perfects the skin and lasts all day.


The IT Cosmetics CC cream is available to purchase from Boots, Cult Beauty and Look Fantastic for £32. Make sure to let us know if you try the IT Cosmetics CC cream and how you get on with it, we hope you love it as much as we do here at WowHow.

Don’t forget to download the WowHow app, available at the App Store and Google Play where there are loads of great tips and tricks in a step by step tutorial for foundation/base makeup application!