I cannot tell you how excited I am for this next interview in my beauty in-depth series. I had a really lovely interview, with the absolutely gorgeous Ellie Tyrrell, a London influencer. I have had the pleasure of watching Ellie grow her platform over the last few years so know you will love her and her content just as much as I do. She is just the kindest soul and so I couldn’t think of anyone more perfect for this little series. With over 12,500 followers on Instagram, Ellie’s infectious energy radiates through your screen with her beauty, fashion and body confident posts.

I hope you love this interview as much as I do and make sure to follow her Instagram @ellierosetyrrell and her YouTube channel Ellie Tyrrell.

So girl, how have you found lockdown?

I actually found it really good and I managed to enjoy it! It gave me time to be more creative which is something that I don’t normally have the time to do. I was furloughed early on, so this meant I could focus my attention on my social pages and also on myself, which are two things that normally take a back seat. I was able to create loads of really great content for all of my channels and also spend time doing things like baking, reading, running and yoga which I just loved. It initially felt quite testing but fairly quickly I learnt to love my own company. I started to be really good to myself and spend time on myself which was so lovely, so overall I found the time really great. I haven’t really had time to myself like that before so it was different, but I learnt a lot and I think it is super important to do now and then! It was so lovely to be able to spend quality time with my sister too, so I found the whole period a really love break from my normal fast pace!

I definitely found that with more time I was able to step up my skincare routine which I really enjoyed. I posted an IGTV about my skincare routine, which is normally something that I only have time to do when my face needs a little extra love! Having more time has actually meant that I have been able to do it so much more frequently which has such a nice way to relax and spend time! I have done so many more facemasks too which feel like such a treat so hopefully as things go back to normal I can try to keep even a small amount of this in my normal routine!

Have you always had an interest in cosmetics and skincare?

Yes. Oh my gosh yes!! I’m definitely not the next James Charles, but I have loved makeup and skincare for such a long time. My mum and dad have shopped in stores like Space N.K. for years, so even when I was younger I would love to just go in and look at everything and I think that definitely started my love! My very first YouTube, five years ago, was my everyday makeup routine and since then I have continued to upload tutorials and reviews across my socials. I’ve always done my friends makeup for nights out so its something that I really enjoy! I even worked part-time at Space N.K when I was at university and I loved working with the amazing skincare and aromatherapy brands that we stocked there. The discount on all the amazing premium brands was definitely a bonus!

Is being an influencer something you always wanted or was it just something which came about through your university course and love of beauty and fashion?

I guess I never specifically wanted to be an influencer because even a few years ago it wasn’t really a thing, or title that people had. I used to watch Zoella and Marcus Butler years ago, but they were YouTubers more than influencers so it’s something which has really emerged in recent years. I used to love drama at school and making videos for my YouTube, but could never have imagined it would have grown the way it has. I really do love it though and it’s such an amazing job; it really allows me to be creative and show off what I love whilst also doing my day job in PR and social. 

I started my social media page in 2015 and it was very personal, posting about myself and my friends. As my following grew, I started to post things about mental health because that was what was important to me at the time. At university I then started to show off more of what I loved on my page so shared my London life, fashion, and, beauty and skincare tips. 

I love social media I really do, but I can definitely find it difficult sometimes to deal with the negativity. The way I deal with that is just not listening to it. I think the more transparent and open I am, the better. I have such an amazing following who I have so much in common with, so I feel so lucky to have grown an amazing “community”. I connect with my followers over so many different things, whether that is IBS, body confidence, birth control, my skincare etc. so I absolutely love that my platform can bring that all together. I think the way to maintain a great social media feed is to follow those who you feel share what you value and represent you, so for me that is a positive stance and transparency. I love people who don’t touch up their photos and are their most authentic self, so following people like this makes social media so much more positive for me. 

You’re on a desert island and you can have one cosmetic and one skincare product, what do you choose?

Oh my gosh two, is that all I can have!! Okay, so skincare it would have to be the Malin and Goetz grapefruit cleanser. It’s just so so gentle, and leaves the skin feeling so soft so I would have to take that with me! For makeup, I think the Malin and Goetz mojito lip balm, for juicy lips that would be perfect. Ohhh actually, can I take one more?! For a proper cosmetic product, I would take the Hourglass ambient light powder highlight. If I’m on a desert island I would have a gorgeous tan so that highlight would pop on top and look gorgeous!

Okay so I probably couldn’t take just two, I think I would have to take all three!

WOW! What an absolute star! Ellie encompasses everything I love about social media and I hope this interview has highlighted just what a ray of sunshine she really is. Influencers have become some a huge aspect of cosmetic and skincare marketing and outreach in recent years, so I hope you have enjoyed this insight!

Don’t forget to follow Ellie’s instagram and subscribe to her YouTube, I promise you will love her as much as I do! 

Make sure to download the WowHow app, where you can use our incredible technology to try, app and buy makeup and skincare.