8th Sep 2022

W7 is a London makeup brand, which creates fun, funky and fashionable makeup. Their creative products are incredibly affordable, bringing trendy makeup to consumers at an amazing price point, available on the high-street. Their products have often been labelled “dupes” for copying high-end brands cult beauty items which are incredibly popular among a younger audience, enabling them to achieve the same look for a lower price. The brand has a number of celebrity ambassadors, such as Olivia Buckland, to endorse their latest products on social media and the brand has continued to grow exponentially since its launch in 2002.

Today’s beauty review, comes from our WowHow blogger, Izzie. She is reviewing one their Vivid Pressed Pigment Palettes, in the shade punchy pink.

Overall **** 4.5/5

Pigmentation **** 4/5

Quality **** 4/5

Value for money ***** 5/5

“I would definitely consider myself to be an eyeshadow snob! I tend to lean towards high-end and premium eyeshadow palettes for their creamy and easy to blend formulas, so this eyeshadow palette is definitely something I wouldn’t even normally consider! After Huda Beauty released their Neon Pink palette at a pricey £27 however, I wanted a cheaper alternative to try the colours out before paying all that money. I spotted the W7 palette in B&M bargains for just £2.97 and knew I couldn’t go wrong! The palette consists of nine fluorescent and fabulous pressed pigments which are a mix of duo-chrome shimmers and some matte shades.

When I began to use the shadows, I was instantly surprised by how pigmented they were. The mattes were vibrant with colour and blended out really easily with both fluffy and more densely packed eyeshadow brushes. The mattes applied to my lids smoothly, and although I often would prefer a slightly creamier, and less powdery formula, the shadows still blended like a dream and were packed with pigment. In addition to this, when a few of the mattes were blended out, they appeared fairly similar to one another, rather than the colour they seem when in the pan which would suggest a wide colour variety. When I applied the shimmers, I used my finger because glitter/duo-chrome eyeshadows with such a buttery formula, like this, often appear sheer and patchy application when applied with a brush. The glitters packed on perfectly to the lid, making my eyes really pop with the incredible jewel tones. Again, I was so pleasantly surprised. The packaging of this product is definitely its biggest downfall. I love palettes which feel good quality and have a mirror inside, to make them great for travelling. Despite this, the pallette’s light and plastic packaging create the effect of a cheap, knock-off version of the Huda Beauty Neon palette, so could get overlooked despite how fabulous the eyeshadows inside are!


Overall, I was incredibly impressed with this eyeshadow palette. For the unbelievable price, the quality of these eyeshadows is amazing and it has become one of the palettes I reach for when doing a more dramatic look. The glitters are not to be missed and without a doubt, rival some of my much higher-end products! I am on the look out for more of their products after trialing this, so make sure to let me know what your favourites are from W7!”