Gaynor Matthews


With over 25 years experience working with start-up businesses, our founder Gaynor had a lightbulb moment in 2016 and decided that Wow How was to be her next venture. Having been part of a successful telecoms business, which was eventually sold for £17 million in 2014, she has a wealth of experience in curating ideas which offer longevity and a real point of difference.

She says of Wow How: “I’d personally reached a milestone age and realised I’d not changed my makeup style in over 30 years. My skin and features were now different, and yet I was doing the same technique day in day out which I’d learnt from magazines in my teens. This got me thinking and I saw a need in the market for a tool that would help me refresh my look and technique, without having to undertake timely and often intimidating appointments in store. The key problem I personally felt was that I didn’t know what colours were best for my skin tone and then how to apply the makeup correctly to make the most of my features; from that the idea for Wow How was born.”

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Tracy May-Harriott


With a day job as Global Director of Education and Brand Ambassador for some of the most respected names in beauty, Tracy’s credentials are incomparable. Trained as a beauty therapist 30 years ago, Tracy has served 3 decades in the skin and beauty industry in roles that include retail, spa, teaching, QVC host and running her own salon. Now based worldwide across 35 countries, having worked with names including Elizabeth Arden, Aveda and PRIORI on their professional training and product development. A professional makeup artist by trade, Tracy has a wealth of experience working on professional shoots and within fashion campaigns.

Tracy’s support is incredibly valuable to Wow How as we look to increase our professional credentials and ensure our tips are easy to understand and reflective of one-to-one advice; she also aids our connection with brands and further development of the Wow How portfolio.

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Registered office: 85 Hampton Road, Knowle, Solihull. West Midlands B93 0NU. Registered in England and Wales. Company Number 09882207

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