Gaynor Matthews


With over 25 years experience working with start-up businesses, our founder Gaynor had a lightbulb moment in 2016 and decided that Wow How was to be her next venture. Having been part of a successful telecoms business, which was eventually sold for £17 million in 2014, she has a wealth of experience in curating ideas which offer longevity and a real point of difference.

She says of Wow How: “I’d personally reached a milestone age and realised I’d not changed my makeup style in over 30 years. My skin and features were now different, and yet I was doing the same technique day in day out which I’d learnt from magazines in my teens. This got me thinking and I saw a need in the market for a tool that would help me refresh my look and technique, without having to undertake timely and often intimidating appointments in store. The key problem I personally felt was that I didn’t know what colours were best for my skin tone and then how to apply the makeup correctly to make the most of my features; from that the idea for Wow How was born.”

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© 2017-2018 WOW HOW Ltd. All rights reserved. Patent pending reference number GB1620819.1
Registered office: 85 Hampton Road, Knowle, Solihull. West Midlands B93 0NU. Registered in England and Wales. Company Number 09882207

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